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  • Everyone’s Talking About “Pinterest.com:” Pin — What?

    Roughly 68% of the website’s users are women and they account for about 85% of its content.

    Visit the trendy social-networking site Pinterest.com and chances are you will find photos of ladies’ shoes, tiered cakes and cute animals.

    But for images of more “manly” items like cars, tattoos and bacon, soon you will be able to go to Dartitup.com, which is expected to launch in the spring. It is one of several start-ups from entrepreneurs hoping to piggyback on the recent popularity of Pinterest—even though that site isn’t yet making any money.

    The number of visitors to three-year-old Pinterest, which lets users create online scrapbooks to share images of projects or coveted products, has increased tenfold over the past six months, according to comScore. Roughly 68% of the website’s users are women and they account for about 85% of its content, the research firm said.

    Dartitup founders Brandon Harris, 27 years old, and Michael Byrne, 26, admit they aren’t sure how they are going to generate revenue for their male-oriented version of Pinterest. For now, both are keeping their day jobs.

    “We’ve been thinking about different ways to monetize, but at this point we just want to build a great product,” says Mr. Harris, a Web designer whose Union, N.J., apartment also serves as the start-up’s headquarters. “I know it sounds cliché.”

    One moneymaking idea the two men have tossed around: Sell sponsored ads. For example, a meat company could pay to have its logo appear beside or above user “dartboards” that contain photos of meaty foods like bacon or steak.

    The founders of Dartitup, which doesn’t have employees, aren’t alone in their quest. There is also Gentlemint.com, a photo-sharing site launched last month by Brian McKinney, 33, and Glen Stansberry, 28, Gentlemint’s logo is a man’s face with a monocle and handlebar mustache.

    Read Full Article in the Wall Street Journal.com

    Good luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals

    Filed Under: Gamechangers


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