• Home
  • Management
  • Startup/Entrepreneur
  • Gamechangers
  • Tech/E-Commerce
  • Career
  • Global Business
  • Women's Business

  • First “Mobile” Super Bowl

    It’s being marketed as the first “second screen” Super Bowl.

    Even the year’s grandest TV event isn’t enough to get smartphone addicts to look up.

    In what is being marketed as the first “second screen” Super Bowl, the game’s promoters and advertisers are offering interactive experiences aimed at getting people to spend more money and time on mobile phones and devices.

    Roughly 60% of Super Bowl viewers will use their phones during the game, says a survey by Velti, a mobile marketing firm. An E-Trade survey says 31% of viewers expect to use Facebook, and 6% will be on Twitter. “This is the first year where you’ll see fans using the cellphone more often than the remote,” says Krishna Subramanian of Velti. “Advertisers are trying to figure out how to leverage the second or third screen.”

    Some examples:

    Game streaming.Verizon Wireless and the National Football League are partnering to live stream the game. It’s the first Super Bowl to be broadcast live on mobile phones, Verizon Wireless says.

    Public Knowledge, a communications advocacy group, warns that live video streaming can be costly, as much as $20 for a three-hour game if you’re over your data limit.

    Read Full Article in USA Today.com

    Good luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals

    Filed Under: Gamechangers


    About the Author:

    RSSComments (0)

    Trackback URL

    Leave a Reply

    You must be logged in to post a comment.