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  • How To Improve Lead Conversion For Your Website

    Getting traffic to your website is a big hurdle to overcome, but you can’t sit back and relax just because you have a steady stream of visitors coming in. The next challenge you’ll face is how to get those visitors to take the next step.

    Getting traffic to your website is a big hurdle to overcome, but you can’t sit back and relax just because you have a steady stream of visitors coming in.

    The next challenge you’ll face is how to get those visitors to take the next step, a process known as lead conversion. If your conversion rate still hovers around 2% or less, it’s time to start convincing all those visitors that buying from you is the right decision to make.

    Let’s take a look at five tips to get you started.

    Attract Quality Leads To Start With

    If your pages aren’t converting well, one of the first considerations you need to look at is whether you’re attracting the right kind of traffic—i.e., traffic that’s more likely to convert.

    Start by taking a long, hard look at the keywords you’re using in your PPC and SEO campaigns. Keywords should reflect site content as specifically as possible.

    Instead of opting for broad keywords like “sales training,” narrow your scope down to more specific choices such as “Selling to High Net Worth Individuals” or “Selling Yourself at Networking Events .” The visitors you attract will be further along in the decision making process and therefore more likely to buy.

    Follow Through on Ad Promises

    One of the biggest lead conversion killers is dumping visitors who have clicked on your PPC ad onto a landing page that offers no clue about the promotion they clicked on.

    If your ad promises “5 Tips to Identify Quality Sales Prospects”, make sure your landing page puts those tips front and center so the visitor can see immediately where to find the information that drew him in.

    Reduce Distractions

    Effective landing pages channel all their attention into directing the viewer further down the conversion funnel. To accomplish this goal, you’ll need to remove as many distractions as possible.

    • Test whether your landing page converts better with or without your main navigation bar
    • Prioritize your goals for the page and emphasizing the main goal and reducing the importance of secondary goals.
    • Since images speak louder than words to your visitors, if the images (including video)  and the message are not in alignment, your visitors will be confused and distracted.

    Provide Options

    The balancing factor to point #3 is that people still like to have choices.

    Your technique, then, is to give them limited choices, but only those that ultimately will result in conversion.

    Don’t want to learn more about Selling Yourself at Networking Events? Okay, click this link that takes you to our App for Lead Nurturing.

    Answer Questions Promptly

    If people can’t find answers to their questions, they won’t buy from you. Give them as much information as possible on the services page, provide an FAQ and possibly even a chat option, and then make sure they can contact you easily and that you respond promptly to inquiries.

    Effective lead conversion requires you to put yourself in the customer’s shoes in order to give him what he wants. By making the experience as customer-centered as possible, you’ll increase the likelihood of conversion.

    —–

    Marty Diamond is one of the owners of Diamond Website Conversion. If you are a small businesses owner who wants convert more of their existing traffic into sales or leads, they can show you how to maximize the value of every visitor by optimizing your website for conversion

    Filed Under: Tech/E-Commerce

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    About the Author: Marty Diamond is a conversion optimization specialist. She shows small businesses how to get more leads and sales from their website’s existing traffic. Find out more about Marty at DiamondWebsiteConversion.com . You can also connect with her on Google Plus at +martydiamond.

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