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  • Made to Stick: Why Some Ideas Survive and Others Die Pt 1

    The most basic way to get someone’s attention, break a pattern. Consistent sensory stimulation makes us tune out. Humans adapt incredibly quickly to consistent patterns.

    I enjoy reading the Heath” brothers, Chip and Dan, whether it’s in their books or their articles for Fast Company magazine. The Heath brothers, in their book, Made to Stick: Why Some Ideas Survive and Others Die, have become really good at pinpointing not only where we get blocked, when trying to move through both inherent and self-made challenges, but they also do a great job at crystallizing the steps and processes that allow us to surmount those obstacles and pursue our highest ideal.

    These theories and measures can be used in business and within personal affairs, yet they have consistently proven effective. And now they have pinpointed how some ideas, whether truly valuable or not, stick – while others do not. Some of their findings:

    1. Finding the core is not synonymous with communicating the core; find the core and make it stick with staff and customers.
    2. Great simple ideas have an elegance and a utility that make them function a lot like proverbs…compact ideas help people learn and remember a core message.
    3. Use analogies.
    4. The most basic way to get someone’s attention, break a pattern. Consistent sensory stimulation makes us tune out. Humans adapt incredibly quickly to consistent patterns.
    5. Surprise gets our attention; interests keep our attention.
    6. Process for making your ideas stickier
      1. Identify the central message – find the core.
      2. What is counterintuitive – surprising about the message – why isn’t already happening naturally?
      3. Communicate in a way that breaks the audience’s guessing machines – help them refine their machines.
    7. Idea checklist;
      1. Simple
      2. Unexpected
      3. Concrete
      4. Credible
      5. Emotional
      6. Story

    Good luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    calvin.wilson1@verizon.net
    http://twitter.com/Upstart__Nation

    Filed Under: Startup/Entrepreneur

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