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  • “PG or R:” Some Apps Now Get Rated

    Mobile applications and games on popular smartphones and tablets — including Apple’s iPhone and iPad and Android-based devices — will soon carry age-based ratings.

    Mobile applications and games on popular smartphones and tablets — including Apple’s iPhone and iPad and Android-based devices — will soon carry age-based ratings.

    The ratings that AT&T Wireless, Microsoft, Sprint, T-Mobile, U.S. Cellular and Verizon Wireless plan to use starting next year may look familiar to many. That’s because they are based on those created for video games by the Entertainment Software Rating Board (ESRB) in 1994.

    The app ratings, which will be officially announced today, include symbols such as “E” for “Everyone” or all ages and “T” for “Teen” or suitable for ages 13 and up. But the ratings also include descriptors detailing whether an app shares personal information or user-generated content, or connects to social networks, says ESRB President Patricia Vance.

    CTIA-The Wireless Association chose the ESRB to create an app-rating system after soliciting bids earlier this year. As smartphones and the apps used on them evolved, CTIA saw the need for improved guidelines, says David Diggs, CTIA’s vice president for wireless Internet development.

    Read Full Article in USA Today.com

    Good luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    calvin.wilson1@verizon.net
    http://twitter.com/Upstart__Nation

    Filed Under: Tech/E-Commerce

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