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  • Coca-Cola: Finding Success in Social Marketing (Video)

    Coca-Cola has quietly become one of the most popular brands on Facebook.

    Coca-Cola has quietly become one of the most popular brands on Facebook, along with such pop-culture icons as Lady Gaga, Rihanna and Eminem. Coke, with its 35 million fans, is the 16th-most-popular Facebook page. Disney is No. 23.

    Advertising Age this week named Coke its “Marketer of the Year,” citing it as an example of how small and midsize brands also “can use creative stunts and strategic partnerships to get a lot done on a smaller budget.”

    On Facebook, Coca-Cola has received more than 35 million “likes,” and Wendy Clark, Coke’s senior vice president of integrated marketing who oversees the social-media effort, says having all those fans respond to Coke is meaningful.

    “Fans are twice as likely to consume and 10 times more likely to purchase than non-fans,” she says, in an interview at Coke headquarters here.

    The emphasis on social media has clearly paid off, even though it’s only part of Coke’s overall $2.9 billion advertising strategy for TV, radio, Internet, print advertising and billboards.

    Coke, the world’s largest beverage company with some 500 different drinks — soft drinks, teas, coffees, juices and water — says its overall beverage volume is up 6% worldwide year to date; 3% for Coke alone. About 1.7 billion drinks of Coke are served daily in cans and bottles and from vending machines.

    Read Full Article in USA Today.com

    See the Video


    Good luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    calvin.wilson1@verizon.net
    http://twitter.com/Upstart__Nation

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