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  • Learning Leadership from Aristotle

    Your job as a leader is to persuade people to do great things in uncertain contexts, using only one tool: your words.

    “In ancient Greece and Rome, they knew what we seem to have forgotten: your job as a leader is to persuade people to do great things in uncertain contexts, using only one tool: your words.”

    Greek philosopher wrote the book on the subject of persuasion. On Rhetoric is a classic work that students of philosophy, oratory, influence and leadership still refer to.

    Tony Golby-Smith’s recent Harvard Business review article, “Learn to Speak the Three Languages of Leadership,” discusses how the principles Aristotle taught apply to leadership today.

    “Compelling leaders,” he says, “have three qualities that they express through three ‘languages.'”

    He introduces Agility (Aristotle’s logos), Authenticity (ethos) and Empathy (pathos).

    http://blogs.hbr.org/cs/2011/08/learn_to_speak_the_three_langu.html

    Donnie Bryant
    Content Director
    Upstart: Business and Management for 20-40 Year Old Professionals
    dbu@donnie-bryant.com
    http://twitter.com/Upstart__Nation

    Filed Under: Management

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    About the Author: Donnie Bryant is a direct response copywriter and marketing consultant. He specializes in improving businesses' sales and profitability by creating compelling marketing messages and strategies. Find out more about Donnie at http://donnie-bryant.com. You can also follow him on Twitter at @donniebryant and connect with him on Google Plus at +donniebryant.

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