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  • How Enchanting Is Your Business?

    Enter entrepreneur and bestselling author Guy Kawasaki. Kawasaki is sort of a magician. His specialty is teaching individuals and businesses to become enchanting.

    In a day and age when noise far overpowers substance, marketing messages form a torrential downpour on consumers, and skepticism is at an all-time high, everyone is looking for a way to differentiate themselves from the pack.

    Enter entrepreneur and bestselling author Guy Kawasaki.

    Kawasaki is sort of a magician. His specialty is teaching individuals and businesses to become enchanting.

    On March 2, 2011, Kawasaki delivered an hour long address to students at Stanford about he shares the secrets to being enchanting and developing influence through the “pillars of enchantment.” In this funny and engaging lecture, Kawasaki examines the deep value in being likable, creating trust, and taking empowering action. He also shares keys to telling a great story, overcoming resistance, and enchanting your boss and colleagues.

    Donnie Bryant
    Content Director
    Upstart: Business and Management for 20-40 Year Old Professionals
    dbu@donnie-bryant.com
    http://twitter.com/Upstart__Nation

    Filed Under: Management

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    About the Author: Donnie Bryant is a direct response copywriter and marketing consultant. He specializes in improving businesses' sales and profitability by creating compelling marketing messages and strategies. Find out more about Donnie at http://donnie-bryant.com. You can also follow him on Twitter at @donniebryant and connect with him on Google Plus at +donniebryant.

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