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  • Unleash Your Business Beast

    Are you an Enterprising Crocodile? A Strategic Lion? Discover surprising insights from this business parable. Learn to leverage your natural strengths to survive your professional “Serengeti.”

    I’m not big on so-called personality tests, even though they are wildly popular. But I have to say that this one caught my attention.

    Kenyan-born Stefan Swanepoels, executive, author and motivational speaker released a very intriguing book earlier this year entitled Surviving Your Serengeti: 7 Skills to Master Business and Life. It is a “business parable,” in which the author tells a fictional narrative about animals in Africa’s Serengeti Plains. The business and life lessons are hidden in the story’s plot elements and characters.

    Matthew May interviewed Swanepoels about the book and some of the key takeaways. You can read that interview, “What Business Animal Are You?

    Are you an Enterprising Crocodile? A Strategic Lion? Read the interview and take the self-assessment to find out more about the steps you must take to maximize your built-in strengths.

    Donnie Bryant
    Content Director
    Upstart: Business and Management for 20-40 Year Old Professionals

    Filed Under: Career


    About the Author: Donnie Bryant is a direct response copywriter and marketing consultant. He specializes in improving businesses' sales and profitability by creating compelling marketing messages and strategies. Find out more about Donnie at http://donnie-bryant.com. You can also follow him on Twitter at @donniebryant and connect with him on Google Plus at +donniebryant.

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