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  • Reebok Chasing Adidas

    Products such as $100 EasyTone sneakers and $75 ZigTech Lite jackets continue Reebok’s revival.

    Reebok is counting on products such as $100 EasyTone sneakers and $75 ZigTech Lite jackets to continue a revival. The brand’s revenue increased 12 percent in 2010, ending three years of decline that followed its acquisition. Sales of toning shoes, designed to better define the wearer’s legs and buttocks, may triple to $4.6 billion industrywide in the next few years, according to data published last year by Wedbush Securities Inc.

    Read More:

    http://www.businessweek.com/news/2011-04-11/reebok-aims-to-get-fitter-in-bid-to-match-adidas-profitability.html

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