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  • Are Green Brands A Thing Of The Past?

    Of late there’s been consumer fatigue in green sales.

    Upstart: Gamechangers

    We are witnessing an explosion of green products onto the North American market. By some measures, launches tripled between 2008 and 2009, and show no sign of slowing down.

    True, of late there’s been consumer fatigue in green sales. But this seems to be a natural reaction to the number of products flooding the market, and a symptom of the ongoing recession. It certainly hasn’t put a damper on the pace of green products being launched.

    The inevitable conclusion would seem to be supermarkets glowing green with brands espousing sustainable, organic, or fair trade credentials. But there are signs this scenario could be off the mark.

    Shhhh, it’s green

    Read More

    http://www.fastcompany.com/1708073/are-green-brands-a-thing-of-the-past

    Upstart: Business and Management for 20-40 Year Old Professionals

    Filed Under: Gamechangers

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    1. JEREMY says:

      ..

      Buyno prescription…

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