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  • 6 Ways to Improve Your Landing Page Headlines

    If your headlines are not grabbing your visitor’s attention, and compelling them to read more, your message will die prematurely. Here are 6 ideas to make your headlines stronger.

    If your headlines are not grabbing your visitor’s attention, and compelling them to read more, your message will die prematurely.

    When we think about conversion optimization workhorses, headlines rank right at the top. Your headline can boost landing page performance and improve conversion rate overall, but only if it communicates the right message in the right way.

    How do you find out if a change in your headline will improve your conversion rate? You test.

    Why Test the Headline?

    Headlines grab attention and tell the reader what he can expect to find on the page the moment he lands there. They can make the difference between visitors who bounce and visitors who keep reading and ultimately convert.

    If you’re not seeing the results you want it’s time to take a close look at how well your headline is working for you. The best way to do that is to test.

    What to Test

    It’s easy to say “test your headlines,” but when you get right down to it, how do you decide what potential changes should form the basis for your tests?

    Identify the best headlines by testing specific elements in order to get the best possible results. Take a look at these tips for A/B testing your headlines:

    ●      Keyword Placement

    Should your keyword appear at the beginning, middle, or end of the headline? SEO best practices suggest placing it at the beginning, but this can sometimes result in awkward construction. Testing various wording options will help you achieve the best results with your audience.

    ●      Concrete Vs. Clever

    Do you like cute or clever headlines? Your audience may as well, but only if they still communicate what the page is about. Test your “clever” headline against a concrete, straightforward statement.

    ●      Visibility

    The headline should be the first thing visitors see when they land on your page. Test font size, color, placement, and contrast with surrounding content.

    ●      Tone

    Think of tone as your attitude about the message you’re trying to communicate. Words such as enthusiastic, inquisitive, beneficial, courteous, sophisticated, and trendy can all describe your tone. Choose a tone that fits with the overall presentation style of your website, and test it against slight variations.

    ●      Length

    Your headline should be long enough to get the point across, but short enough that the reader doesn’t have to think too much. Start by communicating the bare basics, and then add descriptive or persuasive words or phrases for testing variations.

    ●      Question Vs. Statement

    Questions can pique interest, while statements communicate benefit and confidence. Test to find out which one will work best for your audience.

    Follow these tips for A/B testing your headlines, and you’ll see a difference in how well customers engage with your landing page, creating the perfect environment for better conversion rates.

    About the Author: Marty Diamond is co-founder of Diamond Website Conversion. Marty works with small business owners to fix their website’s conversion issues so they get more leads, clients and sales.

    Filed Under: Tech/E-Commerce

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    About the Author: Marty Diamond is a conversion optimization specialist. She shows small businesses how to get more leads and sales from their website’s existing traffic. Find out more about Marty at DiamondWebsiteConversion.com . You can also connect with her on Google Plus at +martydiamond.

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