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  • What You Need to Know About Making Your Site Mobile-Friendly

    When it comes to optimizing website conversion, mobile devices often get overlooked. Sure, you have a mobile version of your site, but does it convert at the same rate as your primary site? If not, why not? As increasing numbers of web users turn to mobile devices for at least some of their browsing, you’ll […]

    When it comes to optimizing website conversion, mobile devices often get overlooked.

    Sure, you have a mobile version of your site, but does it convert at the same rate as your primary site? If not, why not?

    As increasing numbers of web users turn to mobile devices for at least some of their browsing, you’ll need to focus on three vital elements of mobile conversion optimization: display, usability, and testing.

    Display

    If your website doesn’t render properly, you’ll lose a significant portion of your traffic. Start with these three basic display essentials.

    ●      Automatic Mobile Version—Your site should detect mobile users and send them automatically to a mobile version of the page they requested (not just straight to the home page). Mobile versions should offer a limited range of options chosen with the on-the-go tendencies of a mobile user in mind. Provide a link to the full site for users who want to accomplish more in-depth tasks.

    ●      Device Compatibility—The wide range of mobile device options makes it impossible to be sure your site will render perfectly on every one. But it should still be accessible and usable on the most popular devices. Stay up to date on new technology and operating systems to ensure that you reach the broadest range of potential customers.

    ●      Strong Branding—Even though you’ll be streamlining your website, it’s important to maintain strong, consistent branding. Strong branding lets customers know they’ve arrived in the right spot. If possible, keep format, fonts, and styling the same in addition to using the same color scheme and logo as your regular website does.

    Usability

    In terms of website conversion, mobile devices depend heavily on the ability of the user to get where he wants to go with the touch of a finger. That means clickable elements should be bigger and spaced further apart to accommodate less precise clicks.

    Fingers also can’t hover in order to read embedded link descriptions, so links must be clearly labeled.

    Remove extraneous content so users can more easily find the things they’re most likely after—price checks, product descriptions, the search box, and simple navigation.

    In addition, remember that scrolling is different on mobile devices. Users are accustomed to scrolling vertically to find what they want, but make sure you keep elements narrow to eliminate the need for scrolling horizontally, a less natural action.

    Testing

    Finally, make testing an essential part of your strategy for website conversion. Mobile web pages should receive their own testing regimen, separate from the testing you do on your full site. Keep customers happy, and you’ll see those mobile conversion rates grow.

    Marty Diamond of Diamond Website Conversion specializes in helping small businesses convert more of their traffic into sales or leads.  Have them show you how you can increase your conversion rates, today.

    Filed Under: Tech/E-Commerce

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    About the Author: Marty Diamond is a conversion optimization specialist. She shows small businesses how to get more leads and sales from their website’s existing traffic. Find out more about Marty at DiamondWebsiteConversion.com . You can also connect with her on Google Plus at +martydiamond.

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