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  • Presentation Lessons for Entrepreneurs Pt. 2

    We learn that content is king. Many presenters get consumed in aesthetics, as opposed to value creation. Think, Steve Jobs; simplicity – taking out the unnecessary is where the magic is.

    Part 2 of Jan Schultink’s powerful slideshow, Presentation Lessons for Entrepreneurs, where we learn that content is king. Many presenters get consumed in aesthetics, as opposed to value creation. Think, Steve Jobs; simplicity – taking things out, as opposed to overly-incorporating is the magic. This is what Schultink has to say:

    1. No content – no presentation. The content is the presentation – not the graphics – not the branding or music – not the hi-def or 3D – if the content does not provide value – the presentation will fail, no matter how well produced. Like a movie – focus on the script, as opposed to the explosions.
    2. Communicating to investors  — make sure you are addressing the needs, concerns and hopes of your target audience.
    3. The presentation is an excuse to figure you out: very simply, the presentation is a way to see if you’ve built the credibility, wisdom and “path” to be followed. It’s on you whether we believe you or not.
    4. Be quick, not fast. People are busy, tired and overwhelmed – consider this – get them out of here – but knowing what they’re supposed to know and what it means to them, yet don’t rush or it will see hurried.
    5. Cut to the chase your point: most important – I know – I know – get to it already.
    6. No need to preach to the converted: okay, I believe you – now what?
    7. Address obvious weaknesses: nothing is all positives. Illustrates clarity and planning, when you can pinpoint potential weak spots.
    8. Tell stories. Nothing better than personalization – when people can relate – they engage.
    9. Cut out the damn buzzwords – paradigm this – – challenge that – onboard blah —  cool it.
    10. No need for vision stuff.  Focus on what you are solving or proposing – the execution and the ROI.
    11. Don’t skip the technology. Delivery channels – how do we get this to the customer consistently and cost effectively.
    12. Construct the “bottom up” picture: show me the steps within increments – who will be executing – what’s the chain – where should it end up, and what are the people, places and things that will be needed to make this happen?

    Good luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    calvin.wilson1@verizon.net
    http://twitter.com/Upstart__Nation

    Filed Under: Startup/Entrepreneur

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