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  • “Tango” Ready to Fight It Out with Skype

    Tango was created to deliver free mobile video communications. It’s like Apple’s FaceTime–except that Tango’s service works on Android phones and Windows PCs as well as iPhones and iPads.

    Tango is a video calling service that is tackling a market where the biggest name is Skype. But the Silicon Valley startup has lots of good things to say about its rival’s new parent company.

    That would be Microsoft, which recently closed its $8.5 billion deal for Skype. The software giant, of course, moves on many fronts at the same time, and it is Microsoft’s latest phone software–and the handset makers adopting it–that are the focus of Tango’s excitement.

    Tango was created to deliver free mobile video communications, much like Apple’s product FaceTime–except that Tango’s service doesn’t just connect users of iPhones and iPads. It also connects those products with Android phones and Windows PCs. Sales have been brisk; the company, which started offering its service in September 2010, now claims 26 million users.

    Now Tango is adding support for Microsoft’s latest Windows Phone software, code-named Mango, and its app will be offered for download in the Windows Phone marketplace. Skype, though it has migrated from PCs to Apple and Android Mobile devices, does not yet work with the phone software from its new owner.

    More surprising, at least to Tango, was the fact that Microsoft was so supportive of the startup. Eric Setton, Tango’s cofounder and chief technology officer, says it didn’t initially approach the software company for any technical assistance in view of the Skype deal. “We thought it was pointless,” he says.

    Instead, Tango collaborated with handset makers like HTC and Samsung that are adopting Windows Phone software. “They collectively went to Microsoft,” Setton says, starting a phase of technical and marketing cooperation with that company, which was “really, really helpful.”

    Read Full Article in Wall Street Journal.com

    Good luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    calvin.wilson1@verizon.net
    http://twitter.com/Upstart__Nation

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    About the Author: Management and Business for Emerging Leaders

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