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  • Dropbox: The Cloud’s King

    Can Dropbox transform cloud storage?

    Can Dropbox transform cloud storage?

    We all now have our heads in the clouds: at least as far as our digital files are concerned. Many of the more sophisticated users have all adopted some sort of cloud computing applications, because of the convenience, the backup and usability of it.

    But there have been disruptions, where Amazon and Sony have suffered incredible breaches within their cloud computing systems, and millions of bits of personal information have been compromised, which is the real hesitation with cloud computing: how safe is it really.

    Enter Dropbox.

    Dropbox is the relatively new storage application, which is based upon the cloud computing platform. The real benefit of Dropbox is the ease and convenience. To get started is less than a four step-process and you are good to go – especially for those who find it difficult to navigate the online space. Also, you always have your most important files with you, as long as you are somewhere with an internet connection – whether business meetings or music or whatever – your computer goes with you wherever you go, and that’s ideal for a technology driven society and fast-paced businesses.

    But I wonder about the potential for revenues and profit, because more and more companies are coming out with cloud storage services, and  they will all offer pretty-much offer the same thing, so they will have to compete on price and bundled services, which I think might be a disadvantage for Dropbox.

    To learn more about Drobox, read the CNN Money article, Dropbox: The Hottest Startup You’ve Never Heard Of, by JP Mangalindan, who illustrates the comprehensive benefits of Dropbox and their well-run operations.

    Mangalindan states, “Thanks to a lean operation with some 45 employees, Dropbox reportedly experiences well over 10 times year-over-year growth and positive cash flow. Sources say its revenue met internal 2011 sales projections in 2010, and Benioff predicts sales could hit $100 million this year. (The company declined to comment.) Others, like tech entrepreneur Praveen Yajman, another friend and former coworker of Houston’s, indicate the company may already be worth between $1 billion and $2 billion, making it ripe for acquisition and a healthy exit for investors, or setting it up to be a major independent player in the consumer cloud race. Good signs to be sure, and yet, the company doesn’t appear to be taking itself too seriously. Case in point: Dropbox’s jobs page has a random cartoon AK-47-wielding T-Rex riding a great white shark.”

    I don’t know if in five years we will still be talking about Dropbox, I personally believe Amazon and Microsoft will swallow this market – by price and acquisition, but there is no doubt that Dropbox is off to an amazing start: we at Upstart: Business and Management for 20-40 Year Old Professionals will wait and see how it ends, but we like where Dropbox is now – and we encourage Drobox to press on.

    Good Luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    Calvin.wilson1@verizon.net

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