The appeal of coaching as a profession is manifold. Coaches help others achieve new levels of success in life or business. They work on their own terms. That’s how it plays out in theory, anyway.
Over the past two decades, the coaching industry has experienced humongous growth, averaging something like 20% per year. More and
more individuals are branching out into this field to leverage their skills and expertise and launch their own businesses.
The appeal is manifold. Coaches help others achieve new levels of success in a specific area of life or business. They work on their own terms. They choose who they work with and when they’ll work with them. And they earn hefty fees doing it.
That’s how it plays out in theory, anyway.
Statistics tell a somewhat different story. They show that although coaches charge among the highest hourly fees of any profession, a large percentage of professional coaches earn less than $20,000/year. (The actual percentage differs depending on whose studies you believe.)
Suzanne Evans has a few ideas about why this is the case. In her blogpost and video entitled “Why the coaching industry is embarrassing me,” she makes some strong arguments against some of the prevailing trends among business, executive and life coaches, and explains why so many of them are struggling to earn as much as they are worth. Great business-building insights for new coaches.
Watch and learn!
Upstart: Business and Management for 20-40 Year Old Professionals
Filed Under: Startup/Entrepreneur
About the Author: Donnie Bryant is a direct response copywriter and marketing consultant. He specializes in improving businesses' sales and profitability by creating compelling marketing messages and strategies. Find out more about Donnie at http://donnie-bryant.com. You can also follow him on Twitter at @donniebryant and connect with him on Google Plus at +donniebryant.
Leave a Reply
You must be logged in to post a comment.