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  • Comcast: Magnanimous and “Good Business”

    There is nothing more important than access to new information, and now people, who were without access, can now be more invested in the national and global fabric. It’s a good thing to do.

    Finally, a Fortune 100 corporation does business well and “good business.” Cable and internet service provider Comcast, has developed a program to offer discounted internet services to low-income customers.

    It’s good for business, because Comcast might find access to a whole new ancillary market: people and communities, who were underserved because of current financial distress or long-term poverty. This now allows Comcast to become dominant in the “emerging” market, where there should be little competition for them to contend with.

    Comcast also conducted good business, because they were able to fill a need, where blighted communities can now have access to real-time information and research that might help them participate in their own rescue. There is nothing more important than access to new information, and now people, who were without access, can now be more invested in the national and global fabric. It’s a good thing to do: and it’s important.

    In the USA Today article, Comcast Rolls Out Internet Access for Low-Income Families, it states, “The program, called Internet Essentials, will “provide low-cost access to the Internet and affordable computers, as well as digital literacy training to families with children who are eligible to receive free lunches under the National School Lunch Program,” according to the company’s blog. Internet service provided through Internet Essentials features download speeds of up to 1.5 Mbps and upload speeds of up to 384 Kbps. The plan costs $9.95 per month (plus tax).”

    Sometimes you can do both: do business well and the right thing.

    Good Luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    calvin.wilson1@verizon.net
    http://twitter.com/Upstart__Nation

    Filed Under: Tech/E-Commerce

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