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  • CNN: Stepping-Up Its Game By Acquiring “Zite”

    Zite discerns readers’ tastes and customizes a digital magazine from hundreds of different websites.

    CNN has acquired Zite, an iPad service that learns about readers’ tastes and customizes a digital magazine with stories from hundreds of different websites.

    CNN, a cable news channel owned by Time Warner Inc., has no plans to change Zite’s format, said K.C. Estenson, general manager of CNN’s digital division. “This is a product that people love,” Estenson said. “It just needs to be in the hands of more people.”

    Zite delivers different editions to different readers based on their individual interests. After downloading Zite’s free iPad application, readers can specify certain topics they want to read about, such as stories about the Pittsburgh Steelers or Lady Gaga. The magazine is programmed to learn more about readers over time, based on the kinds of stories that they tend to click on.

    The same technology may be used to help CNN customize its news on the iPad and other mobile devices, Estenson said.

    Financial terms of the deal announced Tuesday weren’t disclosed.

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    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    calvin.wilson1@verizon.net
    http://twitter.com/Upstart__Nation

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