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  • Zediva: Stop Streaming or Else

    Stop streaming or else. That is what a federal judge ordered movie streaming upstart Zediva to do. This has to be a boon to the Motion Pictures Association of America, which has been going after those who infringe on movie copyrights.

    Stop streaming or else. That is what a Los Angeles federal judge ordered upstart movie streaming outfit Zediva to do. This has to be a boon to the Motion Pictures Association of America (MPAA), which has been very active in going after those, who infringe on movie copyrights.

    It should be interesting to see how far this goes, because the United States government has been somewhat slow or indifferent in going after infringers, but the MPAA is losing billions of  dollars a year, not only here in America, but in the rest of the world as well, especially China.

    But in the Wired magazine article, Zediva Streams New Releases through Copyright Loophole, it states that Zediva offers movies through a copyright loophole, which might be more legal than first thought.

    The article states, “And the company says it’s perfectly legal for you to stream The Social Network or 127 Hours right now and are exiting their beta-test phase Wednesday morning….So how do they get away with it? Quite simply — the company literally rents you a DVD and a DVD player, with your computer, tablet or Google TV as the remote control. Unlike the other streaming movie services, Zediva doesn’t turn a movie into a file on its servers that it can serve to as many users as care to see it at once…Instead, Zediva’s servers have DVD drives and actual DVDs. So when you rent a movie, that disc goes out of circulation until you release it back to the company, just like in one of those increasingly rare real-world video stores….And like those video stores, Zediva doesn’t need to get permission from the studios to rent out discs, since once they buy the DVD they are free to rent it out or re-sell it, thanks to the first-sale doctrine in U.S. copyright law.”

    I believe artists and owners should be compensated for their work, and those, who enjoy their work, should understand that this is how they make a living: it’s a respectful and fair commerce cycle.

    Good Luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    calvin.wilson1@verizon.net
    http://twitter.com/Upstart__Nation

    Filed Under: Tech/E-Commerce

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