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  • Five Steps to Engaging Your Website’s Visitors

    Take a look at your website. All the essential stuff is there: products, prices, company information. However, is there anything that grabs the reader’s attention and makes him want to stick around?

    Take a long, hard look at your website. All the essential stuff is there: products, prices, sale notices, company information. However, is there anything that grabs the reader’s attention and makes him want to stick around?

    Engagement is critical for small business websites. It will not only affect your conversion rates, but it can make a big difference in the survival of your business, as the competition gets ever fiercer online.

    Need some ideas for how to get users to click through your website? Keep reading.

    ●      Add Video—Videos are very effective at answering questions, providing help and educating your visitors. For many people, learning is much easier and more appealing in a video format. Video testimonials and interviews can provide credibility and trust for your company. Keep your videos between one and 3 minutes in length, provide user controls (no auto play) and show the length of the video for greatest effectiveness.

    ●      Blog—once you’re attracted a visitor to your site; keep him coming back with informative, relevant blog posts. Regularly updated content will keep users informed about innovations in your field, and will position you as a knowledgeable resource.

    ●      Interact—with a blog in place, take the next step, and begin interacting with your visitors and with fellow bloggers. Start by interacting with bloggers that are related to your company. Follow their blogs and provide relevant and helpful comments. You’ll find that by commenting on other people’s blogs they will return the favor and start commenting on yours. Once you get the comments rolling, you’ll find that your visitors will start commenting as well.

    ●      Follow Through on Ad Copy and Keywords—There’s nothing worse than clicking on an ad only to land on a page that has nothing to do with the ad copy, unless it’s clicking on an organic search result that has nothing to do with your search query. Make sure the keywords you choose accurately represent the information available on your page, and create landing pages that lead the viewer smoothly from the initial ad copy all the way through the final conversion.

    ●      Social Media—which social media channels are used most frequently by your target market? These will be your channels of choice.   Next figure out how much time you have to devote to social. Social media is a marathon and not a sprint. Limit yourself to one or two channels where you can maintain an active presence. An active profile that you promote on your site will give visitors multiple ways to engage with you and your company.

    These five ideas will give you a jumpstart on creating an internet presence that your customers not only love visiting, but also love coming back to again and again.

    About the Author:

    Marty Diamond is a principal at Diamond Website Conversion, a consulting firm that works with small businesses to improve their website’s conversion rate

    Filed Under: Tech/E-Commerce

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    About the Author: Marty Diamond is a conversion optimization specialist. She shows small businesses how to get more leads and sales from their website’s existing traffic. Find out more about Marty at DiamondWebsiteConversion.com . You can also connect with her on Google Plus at +martydiamond.

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