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  • Want Coffee, Buy Coffee – But Stop Hanging Out

    A business has to be responsive to its own needs, as well as the needs of its customers, and profitability has to be built into every amenity for the customer, or it shouldn’t be implemented.

    You knew it had to eventually happen. The once ubiquitous coffee shop with laptops emblazoned over every table, might now not be so welcome anymore. In New York City, Starbucks, as well as other mainstay coffee businesses, have decided to place metal planks over their electrical outlets, so customers can’t plug their laptops in.

    What happened?

    Coffee shops remembered that they are in the business of business: and that they are not actually salon’s or performance venues, and it’s kind of like social media – just because people are coming – doesn’t mean that they are profitable to your business.

    A person sitting at the same table for two hours, who has one extra large latte, is probably not your best customer: he is probably your worst customer, because by holding up that table, he has prevented maybe, another 20-30 customers from occupying the same table: some pairs – some foursomes – so there is a significant amount of money being lost.

    A business has to be responsive to its own needs, as well as the needs of its customers, and profitability has to be built into every amenity provided for the customer, or it shouldn’t be implemented.

    It was only a matter of time before their cultural model, changed to a business model.

    Good Luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    calvin.wilson1@verizon.net
    http://twitter.com/Upstart__Nation

    Filed Under: Startup/Entrepreneur

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