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  • Lead Generation: Don’t Wait for Customers, Pursue Them

    Why should someone consider your offering, while they are using a similar product or service, or considering your product or service, which is very different than what’s in-market?

    You have an online business: are you waiting for customers or going to find them?

    If you are waiting, good luck with that – if you are in pursuit of growth in the online space, then you need to learn lead generation.  Lead generation is merely looking at the audiences, strategies, tools and metrics to find, capture and engage your specific audience.

    Marketing should be a combination of both traditional: telemarketing, direct mail, tradeshows and events and online marketing: email, blogs, webinars, white papers, Google Ad Words, link building, article marketing, mobile etc.

    There are four components of your lead generation:

    Customer Insights. Who are your customers – where do you need to go to find them: do you focus on the end user or the decision maker?

    Preferences. Where will you go to find your audience? How do they like to be engaged and what is their value proposition? Where are your people within the sales process, because they use different search keywords, and how do you discern effective landing pages to capture your audience?

    Show and Convey Expertise. Why should someone consider your offering, while they are using a similar product or service, or considering your product or service, which is very different than what’s in-market? What do you offer that is so much better and will create a benefit, while ending their pain – how do you not only disseminate this effectively – how do you back it up consistently.

    Social Media. Why is your audience on the social media sites – what are they doing while there – how do you create a relationship that fills a need for them in that space – what’s your differentiation?

    Qualify. Through telephone or email, you can find out if indeed you’ve captured your audience. You don’t want to be spending money on the wrong audience, so it’s imperative to correct on this.

    Pursue Leads: Pursue those leads with an offer, discount or something that makes someone take notice, but it has to valuable. Don’t just use this opportunity to get bu

    These are just some of the initial and more rudimentary considerations for launching your lead generation campaign, but as you become more insightful about your audience and more sophisticated with your offering, there are many more ways to reach your primary and peripheral audience.

    Watch the Video

    Good Luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    calvin.wilson1@verizon.net
    http://twitter.com/Upstart__Nation

    Filed Under: Tech/E-Commerce

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