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  • “The Disruptors” Seth Godin’s Purple Cow Part I: Why Purple?

    Become different on purpose – an outlier. Find out how to fill a need, but on the edges, as opposed to with the rest of the pack. How can Seth Godin’s Purple Cow help you be both memorable and valuable?

    Rule 1: Become different on purpose – an outlier. Find out how to fill a need, but do so on the edges, as opposed to with the rest of the pack. How

    Seth Godin's Purple Cow

    can you be both, memorable and valuable?

    The team at Upstart: Business and Management for 20-40 Year Old Professionals, will be looking at the book, “Purple Cow .” You might ask – why? Because author, marketer and business innovator, Seth Godin, got out in front of something unique – that not only do you have to look different: you have to act different, and the differentiation that you’ve developed can’t be just to appear unique: it has to add value.

    Purple Cow, published in 2003 (Portfolio/Penguin) illustrates not only the need to distinguish, but to build your own niche audience, as opposed to assimilating to audiences already there.  This distinction also creates, what I like to call – “breakaway,” where someone doesn’t have to have incredible market share or resources to capture hyper-growth, while creating corollaries to the original offering.

    Too many companies, especially start-ups seek the comfort of imitation, as opposed to the autonomy and innovation of individualism. If you get it right – that’s where the money is.

    Good Luck.

    Read the other parts of the Disruptors Purple Cow series: 

    Part 2 – The Non-Market Market
    Part 3 – Through people, Not Marketing  
    Part 4 – Ordinarily Remarkable
    Part 5 – Not Weird, Irresistible

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    calvin.wilson1@verizon.net
    http://twitter.com/Upstart__Nation

    Filed Under: Management

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