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  • “Sweet and Clean”

    Rolls Royce is having its cake and eating it too. Britain’s Rolls-Royce Motor Cars has rolled out the battery-powered Rolls-Royce 102EX: so the car is still as sweet as they come, and to improve their offering, they are use green technology. For all those, who have the good fortune to own a Rolls Royce, they […]

    Rolls Royce is having its cake and eating it too.

    Britain’s Rolls-Royce Motor Cars has rolled out the battery-powered Rolls-Royce 102EX: so the car is still as sweet as they come, and to improve their offering, they are use green technology.

    For all those, who have the good fortune to own a Rolls Royce, they can tell you that the 17 m.p.g. is one of the only, if not only detriments to the car. But now – they have seemingly solved that problem with a battery-powered car, which acts as a Hybrid with conventional gasoline.

    In the Time magazine article, Would You Buy an Electric Rolls-Royce? , Thomas K. Grose explains how this intentional disruption to a century old automaker, might help Rolls Royce fend off both cultural and performance issues.

    Grose states in Would You Buy an Electric Rolls-Royce?, “Rolls-Royce going green? Perish the thought. The 102EX is an experiment not geared toward saving the earth, but in keeping the 107-year-old brand relevant as it motors into the uncertainties of the 21st century. “It’s all about business sustainability,” says Nigel Wonnacott, Rolls-Royce spokesman. “The V12 petrol engine can’t be around forever.” Even if gasoline-powered cars still dominate the roads 50 years from now, future legislative hurdles — ranging from ultra-tough fuel-efficiency standards to outright bans of gas guzzlers from urban streets — could ultimately doom sales of monster-size limousines like the Phantom. The day will come, too, when gasoline becomes a scarce to nonexistent commodity. Hence, Rolls figures it’s smart to hedge its bet on petroleum-burning cars. “

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    I don’t know if I will ever get to the level of owning a Rolls Royce, but it being a better performing and cleaner automobile, does take some of the stigma away. It’ll be a good problem to have.

    Good Luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    calvin.wilson1@verizon.net
    http://twitter.com/Upstart__Nation

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