• Home
  • Management
  • Startup/Entrepreneur
  • Gamechangers
  • Tech/E-Commerce
  • Career
  • Global Business
  • Women's Business

  • The “Redeemer” Needs Superstars

    Brazil is being fueled by hyper-economic growth, especially through its commodities industry, and is one of the original members of BRIC (Brazil, Russia, India and China). As more companies look to Brazil to invest – the government has created an imperative to develop more English-speaking employees, so they can fill not only, the labor talent, but management roles as well.

    Brazil needs twenty-first century talent to move from emerging market to super power.

    Christ the Redeemer needs superstars: well, yes and no.

    I’m not really recruiting for the church or seeking people to go on crusade. Brazil, home of the “Christ the Redeemer” statue, one of the world’s most famous, high in the mountains, which magnificently looks over  the city of Rio de Janeiro.

    Brazil is being fueled by hyper-economic growth, especially through its commodities industry, and is one of the original members of the emerging market cabal BRIC (Brazil, Russia, India and China). As more companies look to Brazil to invest – the government has created an imperative to develop more English-speaking employees, so they can fill not only the labor talent, but management roles even more so.

    Brazil has also learned to think like an “upstart” and beat competitors to the punch, by finding and developing talent right after high-school and placing them in training programs, but there is starting to be such a demand for Brazilian talent – it has increased the bargaining position of Brazil’s most promising future leaders.

    In the Wall Street Journal’s, Brazil’s Boom Creates Demand for Talent, by Dana Mattioli, the article frames the confluence of Brazil’s growth, growing importance and global reach.

    Mattioli states, “Brazil’s economy has soared in recent years as its oil, gas and ethanol sectors thrived. In 2010, U.S. foreign direct investment in Brazil totaled $6.2 billion, up from $2.4 billion in 2003, according to the Banco Central do Brasil. From January through April this year, U.S. investment reached $3.1 billion….Similar to the situation in other emerging markets, such as China, foreign companies looking to expand in Brazil are competing with flourishing local firms for new hires. Also, local colleges and universities in Brazil were caught off guard by the economic boom. For-profit schools are attempting to fill the gap, but for now many multinational companies say they are having to educate their own employees.”

    It will be interesting to see after Brazil hosts the 2016 summer  Olympics, and their determined effort to not only reduce the country’s debilitating poverty, but to get those people gainfully employed – what will this all mean going forward: will Brazil capture this momentum and turn it into something monumental — something game changing. Will Brazil position itself to become a major player:  a country with new power and influence, or will it  merely be satisfied that it’s now being issued more consideration than ever before.

    Good Luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    Calvin.wilson1@verizon.net

    Filed Under: Global Business

    Tags:

    About the Author:

    RSSComments (0)

    Trackback URL

    Leave a Reply

    You must be logged in to post a comment.