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  • Saved By The Recession

    Economic downturns tend to be polarizers. Businesses will have to make some adjustments, even sacrifices, but leaders who know how to capitalize on the opportunities that arise are likely to come out even stronger than they went in.

    Did you know that more millionaires were made during the Great Depression than during any other period in American history?

    Economic downturns tend to be polarizers. Just about every business will have to make some adjustments, even sacrifices, but leaders who know

    Upstart: Business and Management for 20-40 Year Old Professionals

    how to capitalize on the opportunities that arise are likely to come out even stronger than they went in, if they’re willing to act.

    That’s the side of hard-times no one is focusing on right now. How are you handling this recession (or whatever they’re calling it these days)?

    In a recent Entrepreneur article, Jane Porter writes about one company in particular that made the best of the situation. The article’s title says a mouth full: “How the Recession Saved One Company.”

    The piece explores some of the difficult decisions that Ben Sayers, head man at VoIP Supply LLC, had to make to steer his rapidly-growing company through the economic carnage of 2008. Studying his strategy might help you see some areas in your business that you can optimize to perform as efficiently as possible in today’s tough market.

    For example, what do you do when your sales drop more than 50% virtually overnight? It happened to Sayers, and somehow, he turned things around and made his company even stronger.

    Don’t miss this article.

    Remember: the way you deal with challenges (like a crappy economy) determines success or failure. That which begins in fear usually ends in folly. So rather than react to difficulties from a place of worry, be proactive. Make a well-thought out plan and push ahead.

    God Speed!

    Upstart: Business and Management for 20-40 Year Old Professionals

    Filed Under: Startup/Entrepreneur

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    About the Author: Donnie Bryant is a direct response copywriter and marketing consultant. He specializes in improving businesses' sales and profitability by creating compelling marketing messages and strategies. Find out more about Donnie at http://donnie-bryant.com. You can also follow him on Twitter at @donniebryant and connect with him on Google Plus at +donniebryant.

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