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  • Black Eye For BlackBerry

    Blackberry’s market share is now cut in half: it’s scrambling – trust me – this won’t end good.

    Whew: that was fast.

    It seems like hours ago when RIM’s BlackBerry was the preferred choice of the corporate world, and had a significant piece of the consumer market as well. Now BlackBerry is in retreat: BlackBerry might be a few more bad quarters away from surrender.

    It’s breathtaking how precipitous this fall has been – how complete, and it’s been like they have been late to make adjustments to mainstay products and even later to introduce new products, and when they do – the new products are so late that its seems as if they are presenting their vision for yesterday, as opposed to for the future: not good for a technology company – especially one in a market that changes at breakneck speed.

    What happened?

    Slow innovation or none at all – product missteps, which played a significant part in Blackberry’s market share being cut in half: it’s scrambling – trust me – this won’t end good.

    In their Wall Street Journal article, Investors Sour on BlackBerry, Phred Dvorak, Stuart Weingerg and Anupreeta Das, clearly stated why BlackBerry is in trouble, “Demand for BlackBerry phones has fallen as RIM has been slow to match innovations in Apple Inc.’s iPhone and devices powered by Google Inc.’s Android software. The company, as it fumbles to launch new models, has seen its share of the North American smartphone market shrink to 17% from 50% in 2009…..”I do believe that the game as far as [RIM is concerned] is up,” said Stephen Jarislowsky, chief executive of Canadian money manager Jarislowksy Fraser Ltd., who was one of RIM’s biggest shareholders until the firm recently dumped the bulk of its stake. At March 31, the firm was listed as RIM’s fourth-largest shareholder with 10.2 million shares, according to FactSet Research…..The BlackBerry has run its course, Mr. Jarislowsky said, from a hot gadget with pent-up demand to a discounted product that has been eclipsed by the next new thing. “A soufflé doesn’t rise twice,” he said.”

    I hope RIM finds its voice – because if they don’t many jobs will be lost, and consumers always benefit from innovation and hyper-competition, but I have a feeling that unless they can throw the ball long – unless they get new, strong creative voices within leadership positions, those who can execute and promote their products – many BlackBerry users, who would have never thought of using the iPhone: will be using the iPhone.

    We’re with you RIM – do the improbable and surprise us – make us your advocate again, or don’t hold it against us if we don’t come to the funeral.

    Good Luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals

    Filed Under: Gamechangers


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