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  • Dot.Com: Dot.Over

    Upstart: Business and Management for 20-40 Year Old Professionals will watch how this develops, but it seems to favor those with extensive resources: a new domain is a minimum $185,000 to start – with a $25,000 annual charge.

    The Dot.com era is no more: well, not exactly, but you will definitely see less of our beloved and beleaguered and overused friend – because ICANN (Internet Corp. for Assigned Names and Numbers) has just created new guidelines to register any name in almost any language as a Web address.

    It’s important, because now people will have domain extensions that can be tied to their brands (i.e.: www.upstartnation.upstart:business and management). It might improve identity and branding and probably be a boon for those with valuable content trying to improve their search engine rankings.  Could be: I’m not so sure.

    To get more comprehensive insight about this, look at the Wall Street Journal article, “Web Addresses Enter New. Era,” by Sam Holmes and Christopher Rhoads. Holmes and Rhoads state, “If successful, the change could alleviate a shortage of dot-com Web addresses and produce hundreds of millions of dollars in business for the companies whose business is managing the Internet’s vast registries, as well as those selling the names, called registrars. Companies could gain new tools for highlighting their identities and networking with suppliers and distributors…The shift, however, could also cause anxiety and disputes among governments, companies and other entities in safeguarding their brands and identities in cyberspace. Those seeking religious or political names, for example, could lead to sensitive situations.”

    We at Upstart: Business and Management for 20-40 Year Old Professionals will be looking into how this all develops, but this already seems disproportionately favoring those with extensive resources, because the new domain is a minimum $185,000 to start – with a $25,000 annual charge.

    Unless someone can extrapolate a benefit that moves the bottom line significantly, as a direct result of this new domain extension – this might be a non-opportunity opportunity: at least until they figure out a way to remove the price-point entry-barriers for small businesses – and be able to illustrate a credible narrative that benefits all internet users: not only those with superfluous means. Tell me what you think.

    Good Luck.

    Calvin Wilson
    Founder and CEO
    Upstart: Business and Management for 20-40 Year Old Professionals
    Calvin.wilson1@verizon.net

    Filed Under: Tech/E-Commerce

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