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  • Scared of Risk? Here’s Help

    Knowledge may be power, as the old saying goes, but “when it comes to taking risks, knowledge is a highly overrated motivator,” according to Dr. Frank Murtha, who works with traders and specializes in financial risk-taking.

    Knowledge may be power, as the old saying goes, but “when it comes to taking risks, knowledge is a highly overrated motivator,” according to

    Courtesy: PhotoXpress Free Images

    Dr. Frank Murtha, a behavioral psychologist who works with traders and specializes in financial risk-taking.

    As difficult as it can be, it’s practically impossible to get be an entrepreneur without taking educated gambles. In many ways, the ability to take those leaps is what separates the wanna-bes from the Bill Gateses.

    In her Business Week article, “To Launch Your Business, Embrace Risk,” Monica Mehta discusses the results of a study designed to determine what makes entrepreneurs so willing and able to make tough decisions and take big risks.

    If you’ve always been taught that entrepreneurs are not born but made, the findings may surprise you…

    Mehta also gives some advice that risk-averse dreamers would-be start-up business owners can put into practice immediately to increase their confidence and help them take the first steps toward fulfilling their dreams.

    Good insights for anyone who has a business idea but lacks the guts to get started.

    Upstart: Business and Management for 20-40 Year Old Professionals

    Filed Under: Startup/Entrepreneur

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    About the Author: Donnie Bryant is a direct response copywriter and marketing consultant. He specializes in improving businesses' sales and profitability by creating compelling marketing messages and strategies. Find out more about Donnie at http://donnie-bryant.com. You can also follow him on Twitter at @donniebryant and connect with him on Google Plus at +donniebryant.

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