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  • Building Your Reputation Bootstrapping

    Jason Ross talks about building a brand, bootstrapping a start-up, and where he finds his tatted-up models.

    If a young entrepreneur described how he built his customer base from zero to 35,000 in only year without spending any money on marketing, you’d listen, right?

    In a recent video broadcast he did for Inc. Magazine, Jason Ross gave listeners a guided tour through his startup company’s first tw0-and-a-half years in business.

    JackThreads is one of the hottest e-commerce companies around. You’d probably never guess that less than 3 years ago, Ross was operating out of his home in Columbus, OH, shipping product from his garage.

    It’s a case study of the speed and power of the internet.

    In the hour-long video, Ross talks about bootstrapping, an experience which many entrepreneurs are intimately familiar with.

    He describes how important persistence was for JackThreads. In the company’s first year, sticktoitiveness was the only thing that held operations together. But persevering through obstacles, he and his small team of people who believed in his vision were able to build relationships with major brands who have become business partners.

    Check out the video, and be prepared to learn a lot about taking your business to the next level.

    Upstart: Business and Management for 20-40 Year Old Professionals

    Filed Under: Gamechangers

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    About the Author: Donnie Bryant is a direct response copywriter and marketing consultant. He specializes in improving businesses' sales and profitability by creating compelling marketing messages and strategies. Find out more about Donnie at http://donnie-bryant.com. You can also follow him on Twitter at @donniebryant and connect with him on Google Plus at +donniebryant.

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