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  • Mixpanel: Custom Analytics For “Your” Business

    We’ll have to wait and see if they can build and negotiate not only creating such an innovative product, but can they run the enterprise to support the product. Time will tell.

    Suhail Doshi (22) and Tim Trefren (23), both of Arizona State University, developed a startup custom analytics company, Mixpanel.

    The real benefit of Mixpanel is to build personalized analytics to specifically discern user engagement, especially for social media, online gaming and application development companies, which is a step forward from Google Analytics, which tracks rudimentary usage metrics.

    Jason Kincaid of TechCrunch, in his article Y Combinator’s Mixpanel Takes Stat Tracking Beyond Google Analytics, stated, “Unfortunately, most fledgling companies simply don’t have the resources to put together this kind of analytics tracking. Mixpanel solves this problem by giving developers a library of stat tracking functions that they can quickly integrate with their code, saving them the development costs that would have been required to build their own analytics tools. Doshi says this can take as little as ten minutes to integrate, requiring only a line of code wherever there’s something you want to track….After implementing these functions in their code, companies can track stats from the Mixpanel control panel, which updates in real time. Beyond tracking stats like the number of times a certain song is played or a given feature is used, Mixpanel can also do funnel analysis, which allows startups to measure when in a signup flow users begin to drop off (this allows them to figure out the pain points and lower barriers to entry as much as possible).”

    Doshi and Trefren became part of now famous Y Combinator, a seed funder, where they were given an investment of $15,000 and were directed in how to turn Mixpanel into a viable business.

    We’ll have to wait and see if they can continually improve and manage such an innovative product: can they run the enterprise well-enough to support the product. Time will tell. What’s your take: will this succeed and why? Let us know.

    Good Luck.

    Calvin Wilson
    Founder and CEO

    Upstart: Business and Management for 20-40 Year Old Professionals

    Filed Under: Startup/Entrepreneur


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