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    Joy shows how to overcome fear and self-doubt and how to get additional income that gives you the confidence in your ability to thrive through various economic conditions. I just felt like there was so much more that I could do.

    Upstart: Startup/Entrepreneur

    Tips on how to build a business while still working your day job from author Felicia Joy.

    Before the age of 30, Felicia Joy was a high-powered executive in Corporate America making $167,000 a year. For most, that would signal success; but Joy, who was public relations specialist for the Georgia Governor’s Office of Highway Safety  in 2003, wasn’t quite fulfilled. “I felt I wasn’t using my full set of talents,” she says. “I was getting bored and I just felt like there was so much more that I could do.”

    Always driven to start her own business, Joy left her position and, with her former business partner, launched a seminar company offering daylong seminars in hotel conference centers. Unfortunately, six months later, the businesses failed. “That experience shook me to my core, but it also gave me strength. It was not that I could not pursue it, but I needed to be smart about it.” Second time around, Joy re-entered Corporate America and decided to keep her regular paycheck as a Director of Corporate Communications at the Mirant Corp while pursuing her business–becoming what she has dubbed as a “Hybrid Entrepreneur.” Since then she has been able to own and represent a diverse portfolio of companies, including Ms. CEO Media, Inc., a fast-growing media enterprise that creates actionable, inspirational content to enable women entrepreneurs to achieve their greatest potential.

    In her new book Hybrid Entrepreneurship: How the Middle Class Can Beat the Slow Economy, Earn Extra Income and Reclaim the American Dream ($20, Joy Group Press), Joy shows readers how to overcome fear and self-doubt and how to get additional income that gives you the confidence in your ability to thrive through various economic conditions. Here, she offers a few tips on how you can walk the line effectively.

    BLACK ENTERPRISE: What is hybrid entrepreneurship?

    Felicia Joy: Hybrid Entrepreneurship is the act of working a full time job while building a business part-time. The philosophy is that you’re going to leverage your job in a way that helps you in your business but will also help you at your job.

    How so?

    Being entrepreneurial on your job (also called an intraprenuer) will help you create the skills that will help you grow your business and will help you get further in your job because you stand out as a leader. A lot of people spend a lot of time at work talking and socializing. [Instead] do your work quickly and do it well and ask for more responsibility. We are often fearful of our supervisors, our bosses, CEO’s, the leaders but they’re looking for good people, they need help thinking through those problems. A lot of times we wait to be given direction but leaders are looking for people who can help them think and strategize. For example, my natural talents and gifting are in the space of communications and more verbal so I shied away from working with numbers,  but you have to run a business by the numbers. So I also started asking for more budget responsibility and once I started managing those budgets it gave me experience in crunching the numbers; a skill-set I also used to run my business.

    What does it take to be successful at hybrid entrepreneurship?

    There are four steps to success. 1. Start: The world is full of people talking about what they want to do, what they should do, what they could have done, all the ideas they have but there is never any action. Just make a decision and get started. 2.  Struggle: There may be some tough times but if you commit yourself to becoming a student of your business and if you’ll commit yourself to a strong work ethic then you can get through the struggle. 3. Wise up: Learn from your mistake and do better. 4. Win: Not everyone will everyone be successful because not everyone will go all the way through the struggle. That was me the first time. I got to the struggle and felt like I couldn’t do it anymore.

    Read More:


    Upstart: Business and Management for 20-40 Year Old Professionals

    Filed Under: Startup/Entrepreneur


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