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  • Be The Top Dog

    10 Business Insights from the NCAA National Championship.

    Upstart: Gamechangers

    Believe it or not, there are lessons any business person can learn from the 2011 NCAA Basketball Tournament

    Watching UConn face off against Butler last night in what turned out to be a historic game (not in  good way), ten important insights came to mind that can apply to your business:

    1. No matter how fancy a shot looks, it’s worthless if it doesn’t put points on the board. If your advertising isn’t selling, it’s pointless, no matter how many awards it wins. Just because your all you salespeople wear Itailian suits and carry iPad 2’s doesn’t mean they’re effective.

    2. Conversely, an ugly shot still counts if it hits the bottom of the net. You don’t have to have the $50k website, the newest office, or the Super Bowl commercials to be a great company. Substance really is more important than style. (Although style is nice, too.)

    3. Memories of past victories may help choose favorites, but they doesn’t win today’s games. You have to execute RIGHT NOW.

    4. Never count out the underdog.

    5. Every possession matters. You have to play the full “40 minutes.” Early success can be completely undone by missteps later.

    6. Practice and study pay off. You don’t get to the top without doing your homework. Talent can only take you so far. You have to know yourself, know your competition, your industry and most importantly, your customers.

    7. Patience and composure critically important. In a National Championship game, it’s natural to be nervous. The same is true of giving sales presentations or engaging. Stay cool. This often comes with maturity and experience.

    8. Teamwork is not a cliche. It’s unlikely that you’ll reach your highest heights by yourself. Even “solopreneurs” need a network. Find people to support you in your endeavors.

    9.  Loyal fans are major assets. Cultivate and nurture customer or client relationships. Cherish them.

    10.  When it’s all said and done, enjoy yourself. As much as possible, do what you love and love what you do.

    Congratulations to UConn for their National Championship victory!

    Filed Under: Gamechangers

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    About the Author: Donnie Bryant is a direct response copywriter and marketing consultant. He specializes in improving businesses' sales and profitability by creating compelling marketing messages and strategies. Find out more about Donnie at http://donnie-bryant.com. You can also follow him on Twitter at @donniebryant and connect with him on Google Plus at +donniebryant.

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