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  • Adobe Helps Turn Flash Into HTML5, Targets Apple Devices

    You can’t deny that the rivalry between Adobe’s venerable Flash and the open-source standards known as HTML5 is intense.

    Upstart:Technology/E-Commerce

    This article has been cross-posted from Technologizer.

    Flash vs. HTML5. HTML5 vs. Flash. Whatever your take on the respective merits of the two high-profile technologies for creating splashy Web content, you can’t deny that the rivalry between Adobe’s venerable Flash and the assortment of evolving open-source standards collectively known as HTML5 is intense.

    But what if Flash could become HTML5?

    Starting now–in certain limited instances–it can. First demoed at Adobe’s MAX conference last October, Wallaby is a free new app from Adobe using its AIR platform that sucks in Flash content created with the Flash Professional authoring software, then spits out an HTML5 version designed to work well in WebKit browsers.

    Mind you, Wallaby is an experiment, not a great leap forward. It can only convert simple Flash content like animated ads, not anything that truly takes advantage of Flash’s capabilities for rich, interactive media. Adobe sees its primary applications as being to help designers of Flash ads create HTML5 versions for use on Apple’s iOS devices. (HTML5 versions of ads would also work on any other device with a modern browser, of course, but it might not surprise you to learn that Adobe’s take on the subject is that you only need to covert Flash to HTML5 for use on browsers that don’t support Flash.)

    Read more:

    http://techland.time.com/2011/03/08/adobe-helps-turn-flash-into-html5-targets-apple-devices/#ixzz1GDuu2oNu

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