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  • Promote Yourself With Speaking

    Even if you’re not a “public speaker,” consider accepting opportunities to address audiences of prospects. Establish yourself as an expert, generate business leads, and more.

    A reader writes: “I have been asked to speak at a lunch meeting of my local Chamber of Commerce. I think it will be a good way to promote my business. Here’s my question: How much of my speech should be informational vs. self-promotional?”

    My answer may surprise her: Whenever you give a talk at an association meeting or other business group, your presentation should be 100%

    Courtesy of Vladimir Kolobov and PhotoXpress

    useful information, with not one word of self-promotion.

    “But then how do I get business if I don’t talk about my products or services?” you may be thinking. Before the talk, type out, on an index card, a brief bio – just a few sentences — about you, your business, and what you do. Hand the card to the person running the meeting and ask her to read it when she introduces you. This way, you get a free “plug” from the organization. They are telling their members about your products and services – not you.

    When people come to hear a speaker, they expect to get ideas and tips that can help them improve their lives, whether at home or at work. The more useful content you provide, the more the audience will like you and enjoy your talk. Remember, people only do business with people they like. So you want the audience to like you – a lot.

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    Upstart: Business and Management for 20-40 Year Old Professionals

    Filed Under: Career

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    About the Author: Bob Bly is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing. He has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas...and has won numerous industry awards. Bob is the author of more than 70 books including The Complete Idiot’s Guide to Direct Marketing (Alpha Books) and The Copywriter’s Handbook (Henry Holt & Co.). Visit: www.BobBlyMarketingBooks.com

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